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Your Strong AAA Batteries Business Plan

The important things that you need in a strong business plan are set out below.

Executive Summary

  • Describe why your business exists as clearly as you can and without industry jargon.

  • Spell out your current circumstances and explain how you will go from where you are presently, to where you expect to get.

  • Set out what your important success factors are and why you have selected them.

  • Clarify your situation and how much funding will be needed for the business to start trading.

  • Detail the specific objectives that your company will have and the reasons why they were selected.

  • Produce an unambiguous, strong, vision statement for the business.

  • Spell out the milestones and timetable demonstrating in what way your business plan will be used.

Market Analysis

You should find the appropriate market research to provide you with market size, sector direction and expected growth estimates. Try not to employ a lot of nationwide and global information for a niche or provincial business; except that you are opening a global or nationwide organization, you should have a more local focus to any research.

  • Provide a concise analysis about the sector.

  • Detail the expected shifts for the sector and how your venture is ready for them.

  • Set out the businesses USP and the benefits that you will contribute to your potential clients.

  • Describe your target market and spell out the characteristics of your businesses optimal purchaser.

  • Specify the needs your expected buyers have and how your products will satisfy them.

  • List your immediate competitors and summarize analyze their strong points; do not be unduly negative about them, be honest.

Products and Services

You must:

  • Clearly break down your products and services and the differences from others that are being offered.

  • Explain how you will promote your goods and services to optimize customer recognition.

  • Figure out how your goods and services will be seen in the market; do they resolve problems, present benefits, are they essential items or maybe they improve a businesses or a persons image?

Any brochures, company reports, press releases and published items available, must be inserted into the business plan. This is relatively critical as it may help investors make sense of the products and services that you provide and how they might succeed in the particular niche that your business will be selling in.

Claims like "we can sell at the lowest prices with the best customer service" are cliched and you really should try to come up with more appropriate phrasing that represents the way your organization will operate. Stories about you and your staff, with examples of things you have achieved, will show how you can make your business profitable.

Marketing and Sales

  • Your companies marketing strategy must focus on helping you use your finite resources in the best way.

  • Your sales approach should be a bit more than cold calling on the telephone or hoping buyers will simply come to you.

  • You must establish an effective advertising campaign to present your sales message, create leads and build a strong brand.

  • Explain your promotional activities, and how they will grow your customer base and create additional opportunities for your company.

  • Demonstrate how you will produce an entertaining story to receive free publicity to promote your organization.

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