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Your Strong Girls Bridal Gowns Business Plan

The important things that you need in a strong business plan are set out below.

Executive Summary

  • Briefly explain why your company exists in a couple of sentences and without jargon.

  • Spell out the existing situation and explain how you will go from where you are presently, to where you expect to get.

  • Spell out what your important success factors are and the reasons you have specifically decided upon these.

  • Clarify your current financial state of affairs and the borrowing that will be needed for the company to start trading.

  • Set out the clear-cut objectives that your venture will have and an explanation as to the reasons why they were chosen.

  • Produce an explicit, eye-catching, vision statement for your organization.

  • Lay out your milestones demonstrating how you will use the business plan.

Market Analysis

You must locate pertinent market research to supply you with market size, industry direction and growth projections. Steer clear of employing a lot of national and worldwide information for a niche or local company; unless you are opening a global or national organization, you should have greater local focus in your market research.

  • Set out facts about the complete sector.

  • Outline the anticipated shifts for the sector your business is in and how you have prepared for them.

  • Define your businesses Unique Selling Proposition and the benefits that you will provide to your purchasers.

  • Clearly outline your target market and go into detail about the characteristics of your companies prototypical buyer.

  • Characterize the demands your possible clientele have and how your products and services will meet them.

  • Create a list of your immediate competitors and analyze their strong points; do not be overly pessimistic about them, be honest.

Products and Services

You must:

  • Honestly explain your products and the differences from what the competition offer.

  • Describe how you must publicize your merchandise to boost consumer perception.

  • Figure out how your goods and services fit into the market; do they resolve problems, offer benefits, are they basic items or maybe they improve a businesses or a persons image?

Any flyers, company literature, press releases and published editorials that you have, should be contained in your business plan. This will be reasonably critical as it will help potential backers better understand the goods and services that your venture supplies and how they may prosper in the niche that your business will be selling in.

Statements such as "we will sell at the cheapest prices with the finest service" are commonplace and you should try to come up with different language that better represents the way your organization will operate. Anecdotes about you and your staff, with details of things you have done, will demonstrate how you will make your business profitable.

Marketing and Sales

  • The marketing strategy should focus your attention on ensuring you use your limited resources to their maximum effect.

  • The sales approach needs to be a little more than cold calling on the telephone or hoping potential customers will simply come to you.

  • You should establish a forceful advertising campaign to communicate your sales message, produce leads and build a strong brand.

  • Detail your promotional activities, and how they are fashioned to extend your customer base and establish new opportunities for your company.

  • Detail how you will establish an engaging story to receive free publicity to promote your organization.

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