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Your Strong Sanitary Fittings Business Plan

The important things that you need in a strong business plan are set out below.

Executive Summary

  • Briefly explain why your venture exists as clearly as you can using plain and easy-to-follow language.

  • Spell out your current situation and detail how you will go from where you are presently, to where you look forward to being.

  • Spell out what the essential success factors will be and the reasons you have decided upon these.

  • Explain your current state of affairs and the amount of cash that will be needed for your venture.

  • Detail the objectives that your business will have and an explanation as to why they have been selected.

  • Shape an explicit, strong, vision statement for the business.

  • Lay out your milestones and timetable demonstrating how your plan will be used.

Market Analysis

You must search out the appropriate market research to give you market size, where the market is going and future growth estimates. Avoid utilizing a lot of national and global statistics for a home or provincial company; unless you are starting a worldwide or national organization, you must have a local focus to your market research.

  • Present brief data about the general current sector.

  • Explain the foreseeable shifts for the market your organization is in and how you have prepared for them.

  • Describe the companies Unique Selling Proposition and the benefits that you aim to contribute to your potential customers.

  • Outline your target market and go into detail about the attributes of your businesses ideal customer.

  • Describe the requirements your clientele have and how you will meet them.

  • Create a list of your competitors and briefly analyze their strong points; do not be overly negative about them, be honest.

Products and Services

You must:

  • Honestly describe your products and the differences from others on the market.

  • Describe how you will advertise your goods and services to increase customer recognition.

  • Assess how your goods will be viewed in the market; do they solve problems, provide benefits, are they everyday goods or maybe they enhance a companies or a persons image?

Any brochures, company literature, press releases and published articles available, should be inserted into the business plan. This will be important as it will help investors appreciate the merchandise that your venture offers and how they might be successful in the particular niche that you will be operating in.

Assertions such as "we can sell at reduced prices with the best service" are commonplace and you need to try to think of the language that better explains the way your company will operate. Interesting stories about you and your staff, with examples of things you have accomplished, will demonstrate how you will make your organization profitable.

Marketing and Sales

  • Your businesses marketing strategy should focus on ensuring you utilize your limited resources in the best way possible.

  • Your sales techniques should be a little more than cold calling on the telephone or believing likely customers will simply rush to buy.

  • You should develop a compelling advertising campaign to present your sales message, produce leads and produce a clear brand.

  • Detail your promotional activities, and how they are devised to expand your customer base and bring into being new opportunities for your business.

  • Detail how you will construct a great story to get free publicity to advertise your company.

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