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Your Strong 24-hour Cheque Cashing Business Plan

The important things that you need in a strong business plan are set out below.

Executive Summary

  • Explain why your business exists as clearly as possible and without jargon.

  • Clarify your existing position and detail how you will go from where you are now, to where you expect to get.

  • Spell out what your key success factors are and why you have specifically chosen them.

  • Clarify your present circumstances and how much finance will be needed for the venture.

  • Identify the clear objectives that your venture will have and the reasons why they were picked.

  • Construct an explicit, eye-catching, vision statement for the company.

  • Lay out the milestones and timetable showing in what way you will use your plan.

Market Analysis

You need to search out suitable market research providing you with market size, where the market is going and expected growth estimates. Do not employ a lot of national and global statistics for a niche or provincial venture; except that you are opening a global or national company, you must have a more local focus to your market research.

  • Present concise data for the general current market sector.

  • Spell out the foreseeable changes for the sector your company is in and how your venture is ready for them.

  • Describe your companies USP and the benefits that you will provide to your customers.

  • Set out your target market and set out the features of your companies optimal purchaser.

  • Describe the needs your likely clients have and how your goods and services will meet them.

  • List your competitors and analyze their strengths; do not be overly negative about them, be fair.

Products and Services

You must:

  • Simply break down your products and services and where they differ from others on the market.

  • Set out how you will publicize your merchandise to increase buyer perception.

  • Determine how your goods fit into the market; do they resolve problems, offer benefits, are they basic items or maybe they enhance a companies or an individuals image?

Any leaflets, company literature, press releases and published articles available, should be included in the business plan. This is fairly important as it may help backers make sense of the merchandise that your business provides and how they might dominate the specific niche that your business will be in.

Declarations like "we can sell at the lowest prices with the best service" are cliched and you really must try to think of different phrasing that better explains the way your organization will function. Anecdotes about you, your business, and your staff, with details of things you have accomplished, will demonstrate how you can make your company profitable.

Marketing and Sales

  • Your companies marketing strategy must concentrate on ensuring you use your finite assets in the best way.

  • The sales tactics need to be a bit more than cold calling on the telephone or hoping likely customers will simply come to you.

  • You should develop a compelling advertising campaign to present your sales message, grow your leads and produce a great brand.

  • Explain your promotional activities, and how they are designed to grow your customer base and bring into being additional opportunities for your business.

  • Detail how you will develop a fascinating story to receive free publicity to promote your business.

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