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Your Strong 24-hour Grocery Store Business Plan

The important things that you need in a strong business plan are set out below.

Executive Summary

  • Explain why your venture exists in a few straight-forward sentences.

  • Spell out the present situation and detail how you will get from where you are presently, to where you hope to be.

  • Spell out what your essential success factors will be and explain why you have decided upon these.

  • Clarify your financial position and how much cash will be needed for your business to begin trading.

  • Identify the objectives that your venture has and the reasons why they were selected.

  • Establish an explicit, strong, vision statement for the company.

  • Spell out the milestones demonstrating how you will use your plan.

Market Analysis

You should find the relevant market research giving you market size, sector direction and future growth estimates. Try not to employ a lot of nationwide and global data for a small or regional company; except that you are starting an international or national company, you should have greater local focus in your market research.

  • Present analysis about the sector.

  • Spell out the foreseeable shifts for the market and how your venture has prepared for them.

  • Set out the businesses USP and the benefits that you aim to provide your customers.

  • Describe your target market and go into detail about the attributes of your businesses ideal buyer.

  • Talk about the requirements your possible customers have and how your goods and services will satisfy them.

  • Write down a list of your competitors and briefly analyze their strengths; do not be too pessimistic about them, tell the truth.

Products and Services

You must:

  • Honestly explain your products and services and where they differ from others that are available.

  • Detail how you will promote your merchandise to increase buyer awareness.

  • Evaluate how your products will be viewed in the market; do they resolve problems, offer benefits, are they essential goods or maybe they enhance a companies or a persons image?

Any leaflets, company literature, press releases and published editorials available, must be included in your business plan. This will be relatively critical as it can help potential backers make sense of the products and services that you offer and how they will prosper in the particular niche that your business will be operating in.

Claims like "we can offer the lowest prices with the best service" are commonplace and you really should try to come up with different language that better explains the way your organization will operate. Interesting stories about you, your business, and your staff, with examples of things you have achieved, will illustrate how you can make your organization successful.

Marketing and Sales

  • Your businesses marketing strategy should focus on helping you utilize your limited assets to their maximum effect.

  • The sales tactics must be a bit more than cold calling on the telephone or hoping potential customers will simply come to you.

  • You must develop a forceful advertising campaign to present your sales message, produce leads and build a clear brand.

  • Outline your promotional activities, and how they are designed to extend your customer base and create further opportunities for your business.

  • Itemize how you will develop an engaging story to receive free publicity to promote your company.

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