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Your Strong 24-hour Medical Clinic Business Plan

The important things that you need in a strong business plan are set out below.

Executive Summary

  • Briefly outline why your venture exists in a couple of paragraphs and without industry jargon.

  • Clarify your current state of affairs and make it clear how you will go from where you are presently, to where you hope to get.

  • Spell out what the essential success factors are and the reasons you have specifically decided upon them.

  • Explain your current state of affairs and how much funding will be needed for the venture to start trading.

  • Detail the clear-cut objectives that your venture has and the reasons why they were selected.

  • Establish a clear, strong, vision statement for your business.

  • Itemize the milestones demonstrating in what way you will use your business plan.

Market Analysis

You need to locate pertinent market research supplying you with market size, where the market is heading and prospective growth estimates. Avoid using a lot of national and global statistics for a niche or local venture; unless you are opening a global or national company, you must have a local focus to any analysis.

  • Set out a brief analysis about the complete current market sector.

  • Spell out the likely shifts for the market your organization is in and how you have prepared for them.

  • Define the companies Unique Selling Proposition and the benefits that you will contribute to your potential buyers.

  • Outline your target market and spell out the attributes of your companies prototypical buyer.

  • Outline the demands your possible clients have and how your products and services will meet them.

  • Create a list of your immediate competitors and summarize analyze their strengths; do not be unduly negative about them, be fair.

Products and Services

You must:

  • Honestly break down your products and where they are different from others being sold.

  • Detail how you must publicize your goods and services to raise customer awareness.

  • Assess how your goods and services will be viewed in the market; do they fix problems, offer benefits, are they everyday goods or maybe they enhance a businesses or a persons image?

Any flyers, company literature, press releases and published pieces that you have, must be contained in the business plan. This is reasonably significant as it can help investors appreciate the merchandise that your company provides and how they might do well in the particular niche that your business will be selling in.

Declarations like "we will sell at the lowest prices with first-rate service" are commonplace and you should try to come up with honest language that better describes the way your business will operate. Interesting stories about you and your staff, with examples of things you have achieved, will show how you can make your organization profitable.

Marketing and Sales

  • The marketing strategy must concentrate on helping you use your limited resources to their maximum effect.

  • Your sales approach must be a little more than cold calling on the phone or expecting potential buyers will simply rush to buy.

  • You should establish a persuasive advertising campaign to communicate your sales message, create leads and build a clear brand.

  • Outline your promotional activities, and how they will broaden your customer base and produce opportunities for your business.

  • Itemize how you will establish an intriguing narrative to get free publicity to promote your organization.

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