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Your Strong 24-hour Dental Clinic Business Plan

The important things that you need in a strong business plan are set out below.

Executive Summary

  • Define why your business exists in a couple of paragraphs using plain and easy-to-understand language.

  • Spell out your current position and make it clear how you will go from where you are presently, to where you expect to get.

  • Spell out what the crucial success factors will be and why you have decided upon these.

  • Explain your present situation and how much funding will be needed for the company to start trading.

  • Identify the clear objectives that your organization will have and an explanation as to the reasons why they were chosen.

  • Formulate a clear, bold, vision statement for the venture.

  • Spell out the milestones demonstrating in what way the business plan will be used.

Market Analysis

You need to locate suitable market research to supply you with market size, where the market is heading and future growth estimates. Avoid using a lot of nationwide and global data for a home or provincial business; except that you are starting an international or nationwide company, you should have a local focus to any analysis.

  • Present concise information about the total market.

  • Detail the expected shifts for the sector you are in and how your company has prepared for them.

  • Set out your ventures USP and the benefits that you aim to contribute to your potential customers.

  • Clearly set out your target market and go into detail about the characteristics of your ventures optimal buyer.

  • Outline the requirements your probable clients have and how your goods will meet them.

  • Write down a list of your direct competitors and briefly analyze their strong points; do not be overly pessimistic about them, be truthful.

Products and Services

You must:

  • Simply break down your products and services and where they differ from others that are available.

  • Describe how you must market your goods and services to optimize customer awareness.

  • Evaluate how your products and services will be seen in the market; do they fix problems, offer benefits, are they essential items or maybe they improve a businesses or an individuals image?

Any advertisements, company literature, press releases and published features available, should be inserted into the business plan. This is quite significant as it may help interested parties make sense of the merchandise that you offer and how they might do well in the particular niche that you will be selling in.

Declarations such as "we will sell at the lowest prices with the best customer service" are cliched and you should try to think of more appropriate wording that better portrays the way your business will function. Interesting stories about you and your staff, with examples of things you have achieved, will illustrate how you can make your business a success.

Marketing and Sales

  • Your businesses marketing strategy must focus your attention on assuring you utilize your finite assets in the best way you can.

  • Your sales approach should be a touch more than cold calling on the phone or assuming potential buyers will simply come to you.

  • You must work out a forceful advertising campaign to communicate your sales message, increase leads and produce a strong brand.

  • Set out your promotional activities, and how they will grow your customer base and bring into being opportunities for your venture.

  • Itemize how you will construct an intriguing story to receive free publicity to promote your business.

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