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Your Strong 1-hour Dry Cleaner Business Plan

The important things that you need in a strong business plan are set out below.

Executive Summary

  • Explain why your company exists as fairly as you can and without jargon.

  • Clarify your present situation and explain how you will go from where you are presently, to where you hope to get.

  • Describe what your crucial success factors will be and why you have specifically decided upon them.

  • Explain your current state of affairs and how much funding will be needed for the venture to begin trading.

  • Outline the clear objectives that you have and an explanation as to why they have been selected.

  • Construct an unambiguous, eye-catching, vision statement for your organization.

  • Lay out the milestones and timetable demonstrating how you will utilize your business plan.

Market Analysis

You must zero in on the relevant market research to supply you with market size, sector direction and future growth estimates. Try not to utilize a lot of nationwide and worldwide information for a small or provincial venture; unless you are starting an international or national business, you need a more local focus to any research.

  • Provide information for the current sector.

  • Describe the foreseeable shifts for the sector and how your business has prepared for them.

  • Describe your businesses Unique Selling Proposition and the benefits that you will bring to your possible buyers.

  • Clearly outline your target market and go into detail about the features of your model purchaser.

  • Describe the needs your buyers have and how your products will satisfy them.

  • Create a list of your direct competitors and analyze their strengths; do not be unduly pessimistic about them, be impartial.

Products and Services

You must:

  • Simply break down your products and where they are different from the competition.

  • Explain how you must promote your merchandise to increase buyer recognition.

  • Determine how your products and services fit into the market; do they solve problems, offer benefits, are they everyday goods or maybe they improve a companies or an individuals image?

Any brochures, company literature, press releases and pieces that you have, should be contained in the business plan. This is fairly important as it can help interested parties appreciate the merchandise that you offer and how they might succeed in the particular niche that you will be selling in.

Assertions like "we will offer the cheapest prices with first-rate service" are in every plan and you need to try to think of different language that better explains the way your organization will function. Stories about you and your staff, with details of things you have achieved, will demonstrate how you will make your organization a success.

Marketing and Sales

  • The businesses marketing strategy must focus on assuring you use your limited assets in the best way possible.

  • Your sales tactics should be a touch more than cold calling or believing potential buyers will simply rush to buy.

  • You should build up an effective advertising campaign to convey your sales message, produce leads and produce a clear brand.

  • Explain your promotional activities, and how they are planned to expand your customer base and create further opportunities for your business.

  • Detail how you will construct an interesting story to receive free publicity to advertise your organization.

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