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Your Strong Aberdeen Fansite Business Plan

The important things that you need in a strong business plan are set out below.

Executive Summary

  • Briefly describe why your business exists as clearly as possible.

  • Spell out your present circumstances and detail how you will get from where you are now, to where you expect to get.

  • Spell out what the important success factors are and why you have specifically selected these.

  • Explain your present financial position and the amount of funding that will be needed for your venture to begin trading.

  • Outline the objectives that your business will have and the reasons why they have been selected.

  • Establish an unambiguous, bold, vision statement for your venture.

  • Set out the milestones and timetable showing in what way you will utilize the plan.

Market Analysis

You need to locate the appropriate market research to give you market size, where the market is heading and prospective growth projections. Avoid employing a lot of nationwide and global data for a home or provincial venture; except that you are opening a global or nationwide business, you need a local focus to your market research.

  • Set out concise facts about the general current market.

  • Detail the predicted changes for the market and how you have prepared for them.

  • Define your ventures USP and the benefits that you will provide to your possible buyers.

  • Explain your target market and go into detail about the features of your companies perfect buyer.

  • Talk about the demands your likely customers have and how your goods will meet them.

  • Write down a list of your direct competitors and briefly analyze their strengths; do not be negative about them, be honest.

Products and Services

You must:

  • Simply set out your products and services and where they are different from what the competition offer.

  • Spell out how you will market your goods and services to raise buyer awareness.

  • Assess how your goods and services will be viewed in the market; do they fix problems, offer benefits, are they essential items or maybe they improve a companies or an individuals image?

Any brochures, business reports, press releases and editorials available, should be included in your business plan. This is fairly significant as it will help backers better understand the products and services that you offer and how they may succeed in the specific niche that you will be selling in.

Claims like "we will offer the cheapest prices with the best customer service" are mundane and you must try to come up with decent phrasing that better portrays the way your organization will function. Anecdotes about you, your business, and your staff, with examples of things you have done, will illustrate how you can make your organization prosperous.

Marketing and Sales

  • Your companies marketing strategy should focus on assuring you utilize your finite resources in the best way you can.

  • Your sales approach must be a touch more than cold calling on the telephone or hoping likely customers will simply come to you.

  • You must build up a compelling advertising campaign to present your sales message, increase leads and produce a strong brand.

  • Outline your promotional activities, and how they will widen your customer base and produce opportunities for your business.

  • Detail how you will produce a fascinating story to receive free publicity to advertise your company.

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